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Why do consumers belong to dozens of loyalty programs yet remain active in only a fraction of them? In this episode of The Boardroom Memo Powered by NETCONOMY, we dive into the radical evolution of customer loyalty—from generic transactional discounts to deep emotional brand love.

Joined by Julia Knutti (Chief Revenue Officer Customer Experience, SAP MEE) and Manuela Fritzl (Head of Business and Platform Advisory, NETCONOMY), we unpack what enterprise retail and CPG decision-makers need to know about modernizing loyalty strategies. Together, they discuss why technology can never save a bad process, how SAP Customer Loyalty Management and autonomous Agentic...

How do business leaders survive mounting margin pressures, rigid new regulations, and AI pilot fatigue? The secret lies in bridging the gap between front-end customer experience (CX) and your digital backend.

In this episode of The Boardroom Memo, we are joined by Martin Barzauner (CEO of NETCONOMY) and Patrick Pierron (Executive Director ERP Practice at NETCONOMY) to demystifying the complex world of modern ERP. Together, they officially announce the launch of NETCONOMY’s groundbreaking, integrated SAP practice and explore what it truly means to transition from a traditional systems integrator to an "enterprise orchestrator."

What we tackle in this episode:

Why...

Welcome back to The Boardroom Memo, the NETCONOMY podcast where we cut through the noise on enterprise technology and focus on what actually moves the needle. In this episode, we step out of the proof-of-concept hype of previous years and firmly into the Agentic Era of 2026. What does it take to turn agentic AI technology into actual corporate value? Our host Leon Haider (Marketing Manager) is joined by NETCONOMY experts Boban Djordjevic (AI and Data Department Lead) and Maximilian Zollneritsch (Head of Technical Enablement). Together, they share their first-hand experiences from the field, dissecting why enterprise execution is less...

What happens when your best customer isn't a human, but an algorithm?

In this episode, Manuela Fritzl (Head of Consulting) and Daniel Reicher (Customer Director) explore the monumental shift from human-centric web design to machine-to-machine commerce. As Gartner predicts $15 trillion in B2B spend will be agent-mediated by 2028, the stakes for businesses have never been higher.

We move beyond the hype to discuss:
The "Back Door" Metaphor: Why ignoring agentic commerce is like locking your warehouse and turning off the lights.

- GEO vs. SEO: Why you need Generative Engine Optimization to stay visible in an AI-first world.
-...

By 2030, there will be two types of companies: those who successfully adopt AI and those who no longer exist.
In this debut episode of The Boardroom Memo, NETCONOMY CEO Martin Barzauner and COO Martin Bachler move beyond the "GenAI" hype to discuss the reality of the Agentic Age.

They unpack why the gap between AI leaders and laggards is widening, a phenomenon known as the "Great Divide", and what decision-makers must do today to stay on the right side of it.
Drawing on the "Iron Man" philosophy, they argue that AI is not a "Robot Army" designed to replace...